You should take into account when Company Email List your automation process, and this is valid both for those of you who may already have your automation processes created, and for the ones that don't These phases will help you re-investigate if what you are doing is really correct, or if you can still improve it, and if you do not have it, it will be essential for you to start integrating it into your business, even if your business is small. . STRATEGY The first part, like everything in marketing, is the strategic part, that is, you have to identify what tasks you can do with Company Email List, in many cases in this part it also happens that if we do not have knowledge of the automation part or we do not know what it can do In this case, I would invite you to take our sales funnel automation course at TEKDI. Well, if you enter the platform you will have access to this and all the courses, but this is a very powerful course where we teach you from scratch to an advanced level the importance of automation and how to make funnels , then it will give you the vision so that you can identify in your specific case which are those tasks that you have to do. This will Company Email List the first step, because automation can do millions of things, but the important thing is not to start doing millions of things, it is to start doing a few things that really add to the sales process of our client , therefore once you Company Email List identified these tasks, for example, imagine that when a user visits my website but has not requested information about our product or service. Or has not purchased it, ten minutes later I send Company Email List an email offering him an automatic help service. Well, this could be a task for example for a first task to be developed, or a second task, when someone enters the payment details but does not end up closing the purchase, send them an email with the product again so that they can close the purchase, which which is called abandoned cart recovery. It could be any other task, so identify which ones are yours. AUTOMATION TOOL Next, we would go on to identify which is the best marketing automation tool for Company Email List right now on the market, I have to tell you that there are thousands of automation tools , some better, others worse, but I would not go into assessing which is better or worse.