Similarly, before acting and publishing, it is necessary to determine the behavior to adopt by answering these questions: who? What ? Or ? When ? how ? How much ? Why ? This will allow you to better prepare your approach. Analysis: Ranking of the best social networks in the world Development through physical points of sale Communication at physical points of sale is also very important for franchise digital strategies. Let's take the example of street marketing in the company of Michel and Augustin.
In order to boost their company's communication, the two entrepreneurs decided one day to take the metro wearing a cow print skirt and drawing stains on their bodies. Quickly, consumers fax list or passers-by took pictures of them, then they published the pictures on social networks. Result: it allowed them to increase their digital communication. Even today, despite their notoriety, they continue their street marketing actions and have developed a very specific marketing strategy, different from that of their competitors. Click here to find out more. The production of an advertising spot broadcast in physical points of sale is also an added value.
Thus, when customers wait in a store (at the checkout for example), the commercials will unconsciously attract their attention and arouse their need to consume. It's also a good way to establish a visual or musical identity, as McDonald's does. Digital consumer trends in 2018 In order to have an adapted digital communication strategy, a company must carry out research on current trends. For the year 2018 – which is coming to an end – various innovations are doing well, but there are also timeless ones.