This article is a product analysis report written by the author for Xianyu APP. Although the author is still inexperienced, it is the first time to write such a report; but I am really attentive - the number of words is as many as 30,279 words, and I have my own opinions and thinking from the use process, market analysis to functional analysis and optimization. This report may be lengthy, or there may be many ill-considered points, and you are welcome to discuss and correct it. 7. User portrait In order to strengthen the description of user portraits in this report, the author gives the overall user portraits of second-hand e-commerce APPs here, and gives the user portraits of Xianyu APP separately. 7.1
Overall User Profile of Second-hand E-commerce APPs The latest "2018 Second-hand E-commerce Industry Research Report" released by MobData Research Institute gives the overall user portrait of second-hand e-commerce APPs, as shown in phone number list Figure 46. First of all, the male users of second-hand e-commerce APPs are as high as 70% , and the target group index TGI of this group of people is as high as 134, indicating that they have a high degree of attention to such APPs. And the people who use the second-hand e-commerce APP, the people aged 25-34 are the most , and the post-95 people who are 18-24 years old are the second.
The author analyzes that this is because people in this age group are more accepting of idle transactions than other groups. People above this age group may choose to purchase brand-new products directly due to the consideration of transaction security, or they may also have sufficient sources of income. And people below this age group are not as good as other groups in purchasing ability and independent choice ability. Figure 46 Gender and age distribution of second-hand e-commerce APP users It can also be seen from Figure 47 that in the distribution of educational backgrounds of the users, those with a junior college degree or below accounted for 67.8% of the total number,