Actual Customer Value. The formula to obtain the CPA is super simple: Budget / Total Conversions = CPA. Example: $5,000 / 84 conversions = $62.5 CPA CPA is the Holy Grail of a PPC campaign : the cheaper it is and the more ROI it generates, the better! I want to do a PPC campaign for my business, where can I advertise? Currently, there are several platforms on which to carry out the PPC model. These platforms cover both social networks and search engines.
the characteristics of your buyer persona and on how much you are willing to pay to advertise on the internet, since each one has different payment schemes or only accept certain currencies. However, when doing PPC and outbound marketing in general, some of the most common targeted email list platforms are part of two major internet services: Google and Facebook, although there are others such as Twitter Ads, Linkedin Ads or Tumblr Ads. For now we will focus on Google
compared both platforms and how they can help you achieve your business marketing goals. In Aloha! We recommend them because they are the favorites of our clients since the various PPC campaigns they have carried out allowed them to achieve their marketing objectives. We will explain how you can use both online advertising platforms to your advantage when adopting the PPC model to promote your business, products or services on the internet. Facebook Ads: take your first steps in PPC Facebook Ads is one of