Today's sharing session starts from four parts. We will first introduce the overview of B-side operations. Including an overview of the business, as well as the nature and executive list focus of B-side operations. The second part mainly talks about the key content of the B-side drainage and customer acquisition; in the content part of the drainage and customer executive list acquisition, I will focus on the two methods I use most often, one is content drainage, and the second is activity drainage. . The last part will provide you with professional advice. Introduce my experience in operating from the C-side to the B-side.
First, let's look at the situation of the B-end business. There are many people who don't know much about the B-side business. In fact, even in the executive list B-side business, we will have categories. Like the C-side operation, he will also have various types of B-side operations. Here, we first classify the B-side business, there are about three situations. The executive list first is platform-based business. Here are two examples, one is B2C and the other is B2B. Like B2B, everyone is very familiar with Alibaba's business operations, Global Economic and Trade Network, etc.
B2C includes Didi, JD.com's category operations and so on. Second, there are service-based businesses in the B-side business, such as SaaS executive list software we have seen, etc.; there is also a more intellectual human-based service business, such as a service company operating on behalf of; advertising; Consulting companies are also service-oriented executive list businesses that tend to be ToB. The third is the hardware industry business that we can easily understand. For example, Foxconn provides OEM processing, or B-end enterprises that provide raw materials or supply chain services.