Binding current employees If you Industry Email List want to further bind your current staff to your company, it is important to formulate a clear vision for the future. You have to know and communicate exactly where you want to go, what your goals are and how you want to achieve them. In addition, let your employees feel Industry Email List that their unique contribution is indispensable to achieve those goals. Make it clear that the steps to the future are based on collaboration and show how your future goals fit with your branding and Industry Email List corporate culture . The trick is to make a video that appeals to all your employees, but at the same time feels personal. Tip 2. Stay authentic Whatever your goal is and whatever message you want to get across, stay authentic.
It can of course feel unnatural to Industry Email List have to capture your company or culture on image, especially if you don't do much with video marketing yet. Yet it is very important that you do not suddenly appear very different on video than in real life. Then your video misses the mark completely. First, the viewer will immediately Industry Email List notice if it comes across as fake. And secondly: the viewer still does not have a good idea of the actual company culture or workplace. Employees in the picture An easy way to keep it authentic is to ask employees in front of the camera. Flying in actors is really a missed opportunity with employer Industry Email List branding videos. It is much more effective to let employees speak.
They tell a real story and are also Industry Email List the face of your company. Also ensure a good variety of employees, both in terms of personal background and position. Don't just ask management to speak up, but involve employees from every layer of the company. Below you will find a video from LinkedIn in which many different employees Industry Email List speak. Keep it spontaneous Let your employees stick to a script as little as possible, as far as the purpose of your video allows. Ask for spontaneous testimonials, or make up questions that can be answered on the spot. Answers written by the marketing communications department are undoubtedly Industry Email List beautiful. But words that come directly from your colleagues without further interest are much more valuable.