Does not unfairly use the reputation or discredit the factors mentioned above, including other circumstances related to the competitor, – in the case of goods with a protected geographical indication or a protected designation of origin, it refers to goods with the same indication, – does not present the goods or services as imitations or imitations of goods or services bearing a protected trademark, protected geographical indication or protected designation of origin or other distinguishing indication. In the judgment of the Court of Appeal in Kraków (of October , , reference number I ACa ), it was stated that "by its very nature, comparative advertising is not prohibited.
Unless it is contrary to good practice". The very "assessment Mexico WhatsApp Number List of the contradiction of advertising with decency should be made from the point of view primarily of the content of the advertising message, and sometimes also its form." It is also indicated that this type of advertising should encourage customers to purchase goods of the advertised entrepreneur, without undermining the credibility and reliability of competing companies. The catalog of features of comparative advertising contained in the provision is coherent and understandable, especially in the context of prior analysis.
At this point, it is worth paying attention to one important issue - the cumulative conditions of admissibility of this advertisement, which is emphasized by the term "jointly". The set of these conditions is closed, and failure to meet at least one of them will result in the inability to conduct comparative advertising . Banned ads - summary When conducting advertising activities, one should undoubtedly remember the above standards. Violation is subject to both civil and criminal liability. In this context, it should be noted that pursuant to Art. a of the aforementioned act, "the burden of proof of the authenticity.