These 5 keys 1) authenticity 43% of millennials consider authenticity to be the main value when consuming information, more than the content itself (which is only important for 32%). 2) transparency millennials do not trust companies by default, so if you want to seduce them you will have to put your cards on the table. 58% of young people expect brands to publish content online before deciding to make a purchase. Therefore, make sure that relevant information about your product or service is easily accessible. 3)
presence in social networks interacting on social media is key to winning the hearts of millennials. The young people of this generation Image Masking no longer want to be silent consumers, but an active part of the products that come across their day to day. Seek to be mere passive receivers, but rather to establish a two-way communication with the brand, that is, to talk with the companies that interest them. And for this, social networks are the most appropriate channel. In addition, in millennial digital marketing, social networks are not a mere conversation channel, but a place for decision-making (including the purchase decision) and product development. When creating a new product or improving existing ones, you should take into account what is said on social networks.
And of course, when we talk about social networks and millennials, there is life beyond facebook. Networks like instagram, snapchat or pinterest have a great importance in their lives. 4) adaptability millennials are the generation that uses mobile devices the most, so it is essential that your content is responsive. Your website, your ecommerce and your advertising must be designed to be viewed from any device. 5) inclusion ultimately, if you're looking to seduce millennials, you have to make them feel a part of your brand. Give them a voice, listen to their proposals and involve them in the creation of your products from scratch. After all, they are the ones who know best what they need.