Reducing cost-per-click (CPC) in PPC for e-commerce websites requires a strategic approach. Start by refining your keyword targeting using long-tail and negative keywords to avoid irrelevant clicks. Improving ad quality with compelling copy, visuals, and relevant landing pages can also lower CPC. Partnering with an experienced ecommerce application development company can help optimize your website and landing pages for better conversions, which in turn reduces ad spend. Regular analysis, bid adjustments, and A/B testing ensure maximum ROI while keeping costs under control, helping your campaigns perform efficiently over time.
Reducing cost-per-click (CPC) in PPC for e-commerce websites requires a strategic approach. Start by refining your keyword targeting using long-tail and negative keywords to avoid irrelevant clicks. Improving ad quality with compelling copy, visuals, and relevant landing pages can also lower CPC. Partnering with an experienced ecommerce application development company can help optimize your website and landing pages for better conversions, which in turn reduces ad spend. Regular analysis, bid adjustments, and A/B testing ensure maximum ROI while keeping costs under control, helping your campaigns perform efficiently over time.