What is the most important ranking factor? Ask 1000 SEOs and you'll get a wide variety of answers. Getting links and creating great content would definitely be two of the most popular answers, and for good reason. After all, these are what Google says are the Phone Number List two most important ranking factors. But there's another factor you can - and should - focus on. This is something that could double your traffic. Yet so many people ignore it. Your organic click-through rate. just say no Why a low CTR is a big deal You lose weight but don't exercise. You are constantly tired Phone Number List and have unexplained pain. All of these symptoms indicate something. can Does your website have cancer?
Do you have the symptoms? Are people bouncing off your pages like rubber bullets? Is your click-through rate ridiculously low? If so, this drags down your overall domain-level engagement stats. What is the remedy? Is it to create more links to your crappy content? Is it to create more infographics or imagine PR stunts? All of these can help in the short term, but your site still has cancer that you need to eradicate. How do you determine organic CTR and low CTR keywords? Honestly, that's hard to do. Google doesn't provide you with a Quality Score number to Phone Number List tell you if your content is above or below the expected click-through rate.
But that doesn't mean it's impossible to understand. In fact, I developed a hack to determine which of your keywords is most likely to underperform against the expected Phone Number List click-through rate: Download all your query data from Google Search Console and plot the CTR against the average position for the queries you rank for organically. Data from Google Search Console. Next, draw an exponential trend line. Queries that fall below your average CTR are your most risky queries . You don't have to worry about queries scoring above the trendline. After all, your goal here is to Phone Number List turn your losers into winners, which is far less risky than accidentally turning your winners into losers!