Jun 13, 2022
In General Discussions
Each festival is the optimized presentation of the product of tradition and history in the contemporary era. Tradition and history have gained the privilege of spreading in the contemporary executive email list era through a specific day. We will open up a particular perspective or emotion on this day, but the dissemination theme may still be a modern message. That is to say, when a hotspot's traditional historical significance is large enough, it will in turn become executive email list your umbrella. For example, the incident of the national flag swiping was not done by Tencent News, but by a competing product. People did not induce sharing, but a gadget spread. With the momentum of the National Day. Will Tencent block him? If it is blocked, what will Tencent face in public opinion? For another example, competing products are also well-behaved, but executive email list the popularity of celebrities and social events has reached the scale of hundreds of millions. Will Tencent block it? Will it allow him to reach the scale of hundreds of millions. 3. The Hidden Winning Point - Values So what is the leading logic behind all this. are your values. I have hardly ever seen an article that emphasized executive email list values. When I followed a director from traditional media to learn Douyin, she spent almost one-third of the course time explaining values to everyone. At the end of September, a circle of friends of a friend in the industry caught my attention. He said that now everyone is afraid to follow the hot spots of the National Day, and all the executive email list big boys are afraid to move. If you meet someone who is rubbing against the National Day, you will report as soon as possible. After seeing this circle of friends, I suddenly realized that many tuba did not dare to mention the National Day. day. Of course, there are also executive email list brands that have been soft on some not-so-small numbers, such as a certain tea. I was very puzzled, so I asked this friend afterward why he didn't take advantage of the National Day hotspot.